Thursday, January 04, 2007
Wednesday, January 03, 2007
Canadian Bloggers of Note (the Z-list)
Kate Trgovac just published a list that I think is worth repeating... the Canadian Bloggers' Z-list.
- AdHack
- alexandrasamuel.com
- Bill Sweetman
- Blogging Me Blogging You
- Boris Mann
- Boyd Neil
- Brendan Hodgson
- Canuckflack
- Client Side Blog with Michael Seaton
- June Li
- Leesa Barnes
- Leigh Himel
- Lisa Walker
- Mitch Joel
- Obviousness
- The Other Bloke's Blog
- Peter Mosley
- PR Girlz
- Rob Cottingham
- Stephanie Rieger
- Tamera Kremer
- Uninstalled
Monday, January 01, 2007
Co-Creation Rules!
Here's a great manifesto I got from the folks over at Changethis: Co-Creation Rules. Written by James Cherkoff and Johnnie Moore, it gives 17 guidelines to those hoping to engage with their customers, Marketing Participation-style. I liked how they opened their essay, suggesting an exercise to the readers: Draw a picture with one of your colleagues. Using a single pen, and without speaking, take turns adding lines to draw a face, and then give it a name. Which one of you "owns" the picture? Does it look like anything you've drawn before individually? Can you imagine collaborating with your customers in this way to create a new product or campaign?
Labels: changethis, collaboration, community, marketing, marpa